Tata AIA Life Insurance launches media campaign
by Ria Mumbai : Tata AIA Life Insurance has launched the Rakshakaran Hero campaign that addresses twin concerns of green cover depletion and lack of Life Insurance penetration in the country. The campaign breaks with a new brand film that inspires the consumers to protect the future of their families as well as that of the planet. The campaign highlights the pledge that the company has made towards planting a tree for every Tata AIA term policy bought. An extension of the brand promise of Tata AIA, Rakshakaran Ki Reet, the TVC highlights the larger purpose that buying a term policy serves. The Rakshakaran Hero campaign establishes the idea that by protecting the family’s financial future, the consumer is also participating in the larger good of protecting the planet, by making it greener, thus making him a Rakshakaran Hero. The commercial, conceived by FCB Ulka , opens inside a modern Indian house where...