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Tata AIA Life Insurance launches media campaign

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  by Ria  Mumbai :  Tata AIA Life Insurance has launched the Rakshakaran Hero campaign that addresses  twin concerns of green cover depletion and lack of Life Insurance penetration in the country. The campaign breaks with a new brand film that inspires the consumers to protect the future of their families as well as that of the planet. The campaign highlights the pledge that the company has made towards planting a tree for every Tata AIA term policy bought. An extension of the brand promise of Tata AIA, Rakshakaran Ki Reet, the TVC highlights the larger purpose that buying a term policy serves. The Rakshakaran Hero campaign establishes the idea that by protecting the family’s financial future, the  consumer is also participating in the larger good of protecting the planet, by making it greener, thus making him a Rakshakaran Hero. The commercial, conceived by  FCB Ulka , opens inside a modern Indian house where...

XLRI featured in the list of top 30 global Business Schoolsin Positive Impact Rating 2020

by Ria The First Edition of the Positive Impact Rating Launched today at the World Economic Forum in Davos XLRI- Xavier School of Management   has featured in the first edition of Positive Impact Rating 2020, launched today at the World Economic Forum in Davos. The Positive Impact Rating (PIR) is a radically new student-based rating measuring the positive impact of business schools. It aims to change the thrust of existing rankings from leading schools to be the best in the world to be the best for the world. It addresses the ongoing critique of existing rankings to support mainly economic and selfish goals of already privileged actors, without reflecting the schools’ role as an important social actor.The Positive Impact Rating was initiated in 2017 by a large global group of academics and institutional leaders from the management education field (GRLI, PRME, HESI, GBSN) with the intention to support fundamental change in the business school sector with regards t...

KTM announces the KTM Power Ride on Republic Day 26th January 2020

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by Ria Pune :  KTM, The World’s No. 1 & India’s fastest growing premium motorcycle brand, today announced the second edition of the KTM Power Ride on Republic Day, 26 th  January 2020. KTM’s Power Ride is conceived to bring the community of KTM Owners riding together in 100 + Cities, virtually painting the country orange.  The second edition of the KTM Power Ride will see thousands of proud KTM owners participating in breakfast rides across the country which will be taking place simultaneously in 100+ cities. The rides will commence from key dealerships at 7 am in the morning and the KTM owners will conglomerate at a pre-decided location to celebrate the Republic Day with the hoisting of the National Flag. KTM plans to have one Power Ride every quarter to bring this growing community of KTM enthusiasts together. In this edition of the KTM Power Ride, the participating KTM owners, also stand a chance to win exciting goodies in the KTM P...

Orient Electric launches air circulating luxury chandeliers

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by Ria  National, January 22, 2020:   Orient Electric Limited, part of the diversified USD 2.4 billion CK Birla Group,  has launched its new Eleganza series of air circulating luxury chandeliers with three mood lighting modes. The company is targeting to not only grow this category exponentially, but also build a dominant share in the next two years.  Orient Eleganza range includes three alluring, distinctly featured air circulating luxury chandeliers. Atul Jain, Executive Vice President, Orient Electric Limited  said, “ With rising aspirations and affluence driving consumer spending in India, there is an ever-increasing demand for world-class luxury products and services that offer unique experiences. Interestingly, the craving for luxury lifestyle is no longer confined to Tier-1 cities only but is equally prevalent in Tier-2 & Tier-3 cities. We want to leverage on the fast-growing premium end of products to further strengthen the brand’s premium po...

TiECon Mumbai 2020 The Decade of Startups – Kickstarting the Future

by Ria Mumbai : The 11th edition of TiECon Mumbai is scheduled to be held on 28th - 29th January 2020 at NCPA, Nariman Point, Mumbai with a vibrant theme “The Decade of Startups – Kickstarting the Future” TiECon Mumbai is the largest Entrepreneurial Leadership Conclave that takes place once a year in Mumbai. TiEcon Mumbai 2020 will focus on how start-ups are going to drive the future by changing how we use and consume goods and services, interact with technology and deploy them to solve pressing problems. The innovation driven by start-ups may make many current businesses redundant and create opportunities for new ones. TiEcon Mumbai 2020 will spotlight all of this, and more. In the last decade, startups have emerged as a force to be reckoned with. They have proven their worth to the economy of the country and to the world. But this is just the beginning, as startups and entrepreneurs are now focusing on more industries with the use of upcoming technologies such as Arti...

PLASTIVISION INDIA 2020 SEES A HUGE TURNOUT.

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by Riya  PLASTIVISION INDIA 2020-UNPRECEDENTED INDUSTRY RESPONSE EXPECTED Mumbai: PLASTIVISION INDIA 2020, held at Bombay Exhibition Center, NESCO, Mumbai from 16th to 20th January 2020, organized by All India Plastic Manufacturer’s Association (AIPMA), the largest non-profit apex body, was inaugurated by Shri Kashi Nath Jha, Joint Secretary, DCPC, Ministry of Chemicals & Fertilizers, GOI. The plastic industry is continuously striving towards Hon PM Narendra Modi’s vision of creating a $5 trillion economy. In that, the plastic industry is one of the highest contributor to the economy as well as Indian job creation. PLASTIVISION INDIA 2020, India’s largest trade show for plastic products, bringing together exhibitors and visitors and showcasing new technologies and innovations in the plastic industry. It witnessed mega participation of over 250,000 visitors from all over the world and registered over 1,500 exhibitors. Leaders from across the world includi...

Pearson India launches CBSE Expert 2020 Series to help students prepare effectively for the new format 10th board exams

by Ria In their endeavor to make the exam preparation more effective, Pearson, the world’s leading digital learning company, today unveiled CBSE Expert 2020 Series Question Banks in Science and Mathematics. An effective tool for quick revision, the question banks are in-tune with the recent changes made by CBSE in the exam format for class X Boards and will help students prepare for the new format of the exam. CBSE recently introduced major changes in the pattern of question papers for class X and XII by 2023 to boost creative, critical and analytical thinking among students. The class X board exams in 2020 will feature 20% objective questions and 10% questions based on creative thinking. The Pearson CBSE Expert Series Question Banks in Mathematics and Science aligned with the NCERT Curriculum, will aid in quick revision with CBSE typology of questions, previous year’s questions and NCERT examples provided with schematic solution for self-assessment. The banks will also feature 1...