EXPERIENCE THE STELLAR HOMECOMING EDITION OF NEXA IIFA AWARDS
20TH CELEBRATION
OF NEXA IIFA AWARDS CO-PRESENTED BY FORTUNE REFINED
SOYABEAN OIL WILL BE BROADCAST EXCLUSIVELY ON INDIA’S NO.1 PREMIUM HINDI
ENTERTAINMENT CHANNEL, COLORS
AND FACEBOOK GLOBALLY
New Delhi: The 20th Homecoming edition
of the star-studded NEXA IIFA Awards, will come alive in homes across the world
on COLORS TV on 20th October as Mumbai, the home of Bollywood, marvels
at the spectacular presentation ceremony.
In a first-time
ever partnership with any international Awards ceremony, Facebook- the world’s
leading social media and social networking platform- will stream the Nexa
IIFA Awards as a simulcast along with COLORS. The Nexa IIFA Awards-Mumbai is
co-presented by Fortune Refined Soyabean Oil.
In order to
share the details of the entertainment fare on the NEXA IIFA AWARDS, actors
Sara Ali Khan and Rakul Preet Singh addressed the media in New Delhi along with
the key partners and producers of the Awards ceremony.
Addressing at
the event, Actor, Sara Ali Khan,
said; “IIFA homecoming edition has been a
remarkably special experience for me! I’ve always wanted to be able to attend
IIFA, perform at IIFA and one day even be nominated and win at IIFA! I still
remember when my father would travel for IIFA and take me with him, but not let
me attend the function. But this year, IIFA has been held in our home. And it’s
also the first time I’m attending, performing and have been nominated. So I’m
thankful to IIFA for this opportunity.”
Commenting on
the occasion, Actor, Rakul Preet Singh said;
“IIFA as a platform has inspired the next
generation of talent to put forward their best. IIFA homecoming was a special
feeling and the event was a splendid success that brought the film fraternity
and fans come and celebrate together”.
Addressing the
media, Wiz Sabbas Joseph, Co-Founder,
Director, Wizcraft International said, “IIFA
is a global celebration with a mission to bring people and cultures together.
We are always grateful for the support that we've received from our film
industry and the fans of Indian cinema. After traveling across the world, we
were extremely delighted to celebrate the 20th edition of the IIFA journey in
the home of Hindi Cinema, our very own Mumbai city.”
In its 20-year
journey across the world, the IIFAs were staged for the first time ever in Mumbai – the heart of
Bollywood. The unforgettable star-studded night left Mumbaikars and global
fans screaming for more, spell-bound by the extravagant celebration and the participation of the
super stars of Indian cinema.
The NEXA IIFA
Awards night witnessed the best of Bollywood coming together to honour their
peers and celebrate with fans. Attended by the most celebrated personalities of
B-town, the audience was mesmerized by the power- packed performances
comprising the ever-energetic Ranveer Singh followed by the stunning Katrina
Kaif, the IIFA debutant star Sara Ali Khan, the effervescent Aayush Sharma,
National Award winning Actor Vicky Kaushal, the Dancing Diva Madhuri Dixit and
the Dabbang of Bollywood, Salman Khan. The awards
presentation ceremony is hosted by the talented real-life sibling duo Ayushmann
Khurrana and Aparshakti Khurrana.
Viewers and
fans will see some incredible interaction : Superstar face-off between Salman
and Ranveer Singh, “Bromance” by Shahid-Ishaan-Ayushmann-Aparshakti; chemistry
of Ranveer-Deepika; innocence and freshness of Alia Bhatt, Vicky Kaushal, Aditi
Rao Hydari; student and maestro: Madhuri and Saroj Khan among other crazy don’t
miss moments that are otherwise seen behind closed doors.
Mr. Mallick –
Depty CEO Adani Wilmar Ltd said,
“We are happy to be associated with the iconic event IIFA, for the past few
years. Our association has been fruitful resulting in an emotional connect with
our consumers and has also delivered substantial brand equity to our company’s
products. We wish IIFA enduring success for many more years to come!”
Shashank
Srivastava, Executive Director, Marketing and Sales, Maruti Suzuki India said,
“The automotive industry has moved beyond
‘Retail Experiences’. It is about privileges now. From innovations to
hospitality, the entire journey has become more evolved and indulgent. And
NEXA’s association with IIFA awards is a wonderful testament to that fact. We
are happy to take our relationship with IIFA into its fifth year. We are
inspired by the fact that our association brings us a step closer to our new
age customers who seek global experiences in their everyday lives. NEXA is as
much about innovative technology, as it is about global design and
sophisticated style. In just four years we have touched a million hearts and
the newest member to embody NEXA's values is the all new exclusive 6-seater,
the XL6. This premium MPV is all set to charm you with its looks and its
premium interiors, leaving you truly inspired.”
Nina
Elavia Jaipuria, Head – Hindi Mass Entertainment and Kids’ TV Network, Viacom18
said, “IIFA 2019
is a beautiful culmination of moments, performances and tributes that truly
celebrate the spirit of Bollywood. We
are delighted to present to the viewers of COLORS and COLORS Cineplex from
across the world, a night that they will cherish for years to come. IIFA, yet
again fulfills the promise of presenting and nurturing the best of Indian
cinema and we take immense pride in being associated with this property.”
Manish
Chopra, Director and Head of Partnerships, Facebook India said, "Social media has changed the
way audiences discover, consume and share entertainment content. We have seen
people form some of the most vibrant communities around Bollywood on Facebook
and Instagram. We are excited to partner with IIFA, giving fans around the
world a chance to get closer to stars and artists, by bringing them stories and
other original content produced by the IIFA team."
Woosh Washing
Expert detergent for the third consecutive year has partnered with IIFA to
promote the cause of gender equality with the campaign “Barabari Ghar Se
Shurru”; Tata Tea Gold as the Brand Partner, EaseMyTrip.com as the Travel
Partner.
Yogesh
Jain, Director at Woosh Washing Expert, said, "We take immense pleasure and pride in
announcing our partnership with IIFA for the 3rd consecutive year as a Cause
Partner supporting the cause of “Barabari Ghar Se Shuru - Equality Begins At
Home”.
Puneet Das, VP Marketing - Tea (India), Tata Global
Beverages Ltd, said “Tata Tea
Gold is proud to associate with IIFA as a brand partner on their 20th
Anniversary as it was being hosted for the first time ever in India in the home
of Hindi Cinema. IIFA is synonymous with Indian cinema and over the years has
stood for the ‘Gold standard’ of celebrating Indian Cinematic achievements.
Likewise, Tata Tea Gold stands for a ‘Gold standard’ in tea drinking experience
with its rich taste and an irresistible aroma.“
Witness the
unforgettable night come alive on
your television screens on 20th
October, 8 PM as COLORS, India’s No.1 premium Hindi
entertainment channel for the fifth consecutive year broadcasts the
20th Homecoming Edition of
NEXA IIFA Awards Co-Presented by Fortune Refined Soyabean Oil. The Awards ceremony is preceded by a Green Carpet welcome from 7 pm onwards, that has the
stars in their stylish elegant best speaking about designers, fashion, the
environment, women’s empowerment, the forthcoming movies, and engage in un-distilled
madness.
To help fans
stay updated on the latest happenings on all things IIFA, the IIFA Curtain-raiser is being telecast on
Friday, Oct 18th and Saturday Oct 19th at 5 pm and 11.30 pm.
Viewers can
grab the grandeur and opulence of the IIFA
Green carpet which would be broadcast from 7 PM onwards on COLORS on the 20th of October 2019.
For the
digital savvy viewers the same will be available on the world’s largest media
platform, @iifa on Facebook and Instagram. The show will
be simulcast alongside the broadcast and thereafter would be available anytime,
anywhere globally.
IIFA is
dedicated to building bridges across cinemas, businesses, communities and
nations, creating everyone’s dream: “One People. One World”. As IIFA continues
on its journey with strength to grow every year in the world of entertainment
and building the outreach as a major event globally to bring positive results
and impact.
Keep up to
date with all the latest news and details on IIFA by logging on to www.iifa.com or
checking out the social media handles:
Facebook – https://www.facebook.com/IIFA/
Twitter - https://twitter.com/IIFA
Instagram – https://www.instagram.com/iifa/
About
IIFA (International Indian Film Academy): Conceptualized
and produced by Wizcraft International and supported by the key members of the
Indian film fraternity, IIFA is the most appreciated South Asian film academy
and a global platform that gives the Indian film fraternity an opportunity to
reach audiences in international territories. The alliances made via the
platform of IIFA provide huge benefits and gain to India and an equally
important objective is to create similar benefits in the host countries. The aim is to establish a system of mutual
benefit to both India as well as the host destinations by boosting tourism,
economic development, trade, culture, cross-border investments and film co-productions.
IIFA believes in the dream: One People, One World.
Wizcraft
International promotes the IIFA Weekend & Awards globally each year and
travel to new, exciting and beautiful destinations, taking the film fraternity
to unite and celebrate the best of Indian film and culture, thereby taking
Indian Cinema and India to a wider audience. www.iifa.com
About
Wizcraft International Entertainment: Wizcraft
International Entertainment, India’s leading media and live entertainment
company is dedicated to showcasing its expertise on the world stage. Having conceptualized some of the grandest
events globally including the 50 Years of Indian Independence, the 30 Years of
Mauritian Independence, the 10 years of the South African Freedom Struggle, the
Commonwealth Games Opening and Closing ceremonies in Delhi as well as the
Handover ceremony of the Commonwealth Games in Melbourne, & the prestigious
International Indian Film Academy (IIFA) Awards & Weekend for 19 years
across the world, Wizcraft has contributed towards brand building for India in
global destinations. It has pioneered
and developed India’s biggest entertainment brand IIFA which has taken Indian
Cinema and culture to the world. The growth story of the company reflects the
evolution of the Indian event management & entertainment industry itself.
Driven by its vision “Believe in the power of dreams” the company is committed
to quality and innovation, while setting its sights on greater peaks of
achievement.
About ‘COLORS’: ‘COLORS’
is Viacom18’s flagship brand in the entertainment space in India. A combination
of ‘emotions’ and ‘variety’, COLORS, launched on 21st July 2008, offers an
entire spectrum of emotions to its viewers. From Fiction Shows to Format shows
to Reality shows to Blockbuster Movies – the basket contains all ‘Jazbaat Ke
Rang’.‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through shows like
Choti Sarrdaarni, Shakti…Astitva Ke Ehsaas Kii, Vidya, Bahu Begum, Ram Siya Ke
Luv Kush, Bigg Boss, Rising Star, Dance Deewane, Khatron Ke Khiladi and Khatra
Khatra Khatra amongst others.
About ‘Viacom18 Media Pvt. Ltd.’:Viacom18
Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a
house of iconic brands that offers multi-platform, multi-generational and
multicultural brand experiences. A joint venture of TV18, which owns 51%, and
Viacom Inc., with a 49% stake, Viacom18 defines entertainment in India by
touching the lives of people through its properties on air, online, on ground,
in shop and through cinema.
Comments
Post a Comment