VYRL Cover Star and Gaana Commemorate the success of “INTEZAAR”


by Ria
Mumbai : VYRL Cover Star- an exclusive and extraordinary initiative by VYRL Originals, today serves as a colossal cover star property and has become a pioneer in the music space in the country. VYRL Cover Star has been burgeoning since the launch of its 1st edition earlier this year and has been receiving an ultimate and overwhelming response since the beginning. Its most recent was the Fourth edition of VYRL Cover Star which was an extension to VYRL Originals latest cracker “INTEZAAR”. VYRL Originals “INTEZAAR” was a massive triumph for the label as it crossed over 23 million views in less than a week’s span of time. The Fourth Edition of VYRL Cover Star was bigger and grandeur in analogy to its previous editions as it procured participation and engagement from all across the country including the remote and inaccessible parts of the nation entitling it to be a ‘Nation-wide’ initiative.
The Cover Star contest received more than _ entries from all across the country. The adroit top 5 finalists were handpicked and invited from their respective cities to perform LIVE in front of Mohit Suri who is Bollywood’s most illustrious and acclaimed film Director, Mithoon who is a superlative composer in the industry, Arijit Singh, a top-notch Bollywood Playback singer and the beautiful euphonious singer, Asees Kaur. Each and every finalist got the opportunity to showcase their flair in front of all the exalted judges by performing INTEZAAR and one of their other favorite singles from VYRL Originals which was live Streamed on the social platforms of VYRL Originals as well as Gaana.
Top 5 finalists – staggered the audience with their breathtaking renditions of the songs. The night ended on a high note with Arijit and Asees’s captivating performance. _ stood out amongst all the participants to become the winner of the “INTZAAR” VYRL Cover Star contest.
Speaking about the initiative, Vinit Thakkar, Senior Vice President, Universal Music Group India & South Asia shares “It has been a remarkable journey so far with all the four editions of VYRL Cover Star. Looking at so many aspiring artists who are filled with tremendous talent and potential, makes me very revered for our VYRL Cover Star property. There are very seldom opportunities that exist in the country that allow such ambitious artists to come out and feature their talent. I’m extremely grateful to all our judges for taking out time and vetting these artists”.

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