Adrish- One Stop Shop for Natural Organic Products
by Ria
THE CONCEPT: Adrish, meaning the “Lord of the Mountains”
symbolizes nature and the serenity that comes with it. Also, “ADRISH” can also
mean “invisibility” which symbolizes the invisibility of waste or in-organic
stuffs in our lifestyle. It is an
outcome of a thought to develop and nurture a sense of purpose which is larger,
greener and more sustainable. Hence, we are in the process of development of a
system which leads our stakeholders to think over and above themselves and thus
helping create an attachment to the roots. These systems help our farmers to
follow natural and organic farming practices using heir-loom variety of crops,
our producers are motivated to follow slow process production practices which
retains the essential nutrition in the products manufactured and enlighten our
customers to follow a lifestyle which is based on experiences rather than
stuffs. The result is a direct-from-source organic supply system with creation
of a livelihood for our producers and a greener Mother Earth.
PRODUCT RANGE: The selection of the product range and the
processes to produce or manufacture it very much revolve around the ancient
ayurvedic wisdom from India. For Example, the desi cow ghee is prepared using
Bilona mechanism wherein the entire Indigenous cow milk is converted to curd,
oils are wood-pressed, flours and powders are stone-ground, seeds are heirloom
variety for the raw produce, utensils such as Kansa and copper have been in use
since centuries, etc. Along with it, we have also included a variety of
products considered to be healthy and recommended by nutrition experts across
the globes such as vinegars, butters, etc. The product range varies from place
to place and changes to the product range depend upon the requirements. The
standard product range is:
Hand-picked Organic Groceries includes Grains and Legumes,Stone-ground
Flour,Hand-pound Rice,Whole wheat Pastas, Raw Honey,Health Drinks and
Beverages,etc.
Amazing Kitchenware includes Hand-made utensils,Bronze
Dining Set,Earthenware, Wooden utensils,etc.
Cosmetics, as natural includes a wide range of Hand-made
Organic Virgin Coconut Oil Soaps Shampoo Bars & Natural Non-diluted
Essential Oils.
Cleaning Solutions includes Detergents,Floor Cleaners,Kids
Laundry & Hand-wash
Souvenirs and others
includes Wooden items gifting options,Handicrafts, Bamboo
Tooth-brush,etc.
Natural Clothing
includes Organic Cotton Fabrics (Hand-woven, Hand-spun and natural
dyes),Kurtis,Stoles & Sarees.
HOW IT WORKS? No-body wants to create unnecessary waste.
Most of us can easily accept going plastic free. The most important question
here is the availability of greener and eco-friendly options. At Adrish store,
we give customer that much needed option of going waste free and much more
importantly, in a hassle free and a convenient manner. The below art work
explains as to how does the concept work and the very much need to go
waste-free in today’s world.
INTERIORS: The interior designing of the store has been done
considering the purpose behind the initiative. It is all done with eco-friendly
and natural materials and metals such as bamboo, wood, iron-ore, etc. The
design is such that whenever any person enters the store, he feels relieved of
the external stress and gets involved with the mesmerizing atmosphere in the
store. He feels more attached to the nature and thus the roots.According to Mr.
Akshay Agarwal, Co-founder, ADRISH, the interiors include material storage bins
and containers, wooden racks, paintings on the wall explaining the concept and
some antiques and items based out of “ANCIENT INDIAN WISDOM” being placed
appropriately, etc. There is this wonderfully painted symbol placed in the
centre on the wall which resembles to a “tilak” on a forehead and symbolizes
the authenticity and intention behind the initiative. Also, creepers growing
along the bamboo on the outside add that much needed disconnect from the outer
world and establishing the connect with positive energy in the store.
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